The Need for Progressive Heuristics

Ever since I encountered the idea of heuristics, I’ve been fascinated by their power and influence. It’s all about creating the shortcuts that allow people not to have to think out the whole process every time. Make it easy on ’em and they’ll come with you. That’s why I was really interested in this Salon.com interview with George Lakoff titled “This is why conservatives win.” Why do so many people cling to political beliefs that are out-of-touch with their own self-interest? Because heuristics were offered, and they gladly “got the memo.”… Read more The Need for Progressive Heuristics →