#throwbackthursday: Grapico

The headline in the Sunday, October 10, 1915 issue of the Shreveport, Louisiana Times says it all: “New Drink Achieves Instant Popularity: Demand for Grapico Forces Manufacturers Greatly to Enlarge Their Plant.” The article explains in the first paragraph that Grapico had only been around for four months, but was already a big seller. By 1917, Grapico was a successful enough product that other local bottling operations were organized, one of those in Montgomery, Alabama at the Lime Cola Bottling Company, which also handled Orange Crush and Hire’s Root Beer. Today, Grapico is bottled by the Buffalo Rock Company in Birmingham, Alabama— and it’s still delicious.

 

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